Monday, April 25, 2011

Rio tops box office for 2nd week straight (top 3 grossing movies of 2011 have been animated)

In its second weekend, Carlos Saldanha’s Rio dropped a slim 32% to retain the top spot at the US box office. Its estimated $26.8 million weekend pushed the US gross to $81.3M. More impressive, its worldwide total stands at $283.9M, pushing it ahead of Rango’s $235.1M worldwide take as the top grossing movie of 2011. The other animated film in the US top ten was llumination’s Hop which benefited from a 16% Easter Weekend boost to place fourth. Its estimated weekend take of $12.5M pushed its domestic total to $100.5M.

For those keeping track, this is the fourth straight week that an animated movie has topped the US box office. Through the first four months of 2011, four of the top seven films at the worldwide box office have been animated. Even more noteworthy, only one of those films was released by Disney or DreamWorks. In a year when fewer people in the US are attending the movies than any year since 1995, animation is coming into its own and dominating Hollywood as never before. With any luck, these successes will encourage greater experimentation and diversity within the medium.

Article Courtesy of  Cartoon Brew

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