Friday, November 18, 2011

Call of Duty: Modern Warfare 3 is the biggest entertainment launch ever, in any medium

"Activision’s release of the videogame “Call of Duty: Modern Warfare 3″ last Tuesday ranked as the biggest launch of any videogame in history. Within its first 24 hours of release, the game sold 6.5 million units in North America and the UK, earning $400 million dollars and well on its way to over $1 billion. “We believe the launch of ‘Call of Duty: Modern Warfare 3′ is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories,” claimed Bobby Kotick, CEO of Activision. By contrast, the all-time single-day movie gross record belongs to the latest installment of Harry Potter, which took in $91 million earlier this year."

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